Winter in Beijing is freezing cold, but the coldness couldn’t affect our passion about going for home stretch at the end of the year.
Today, we are honored to be invited to the great event in the field of mobile marketing - Morketing Summit 2017. We are glad to meet so many friends within the industry and exchange opinions and explore solutions with them in terms of Chinese brands going global, localization insights, content marketing solutions, etc.
Morketing Summit 2017
UC won the award of 2017 Top 10 Leading Global Enterprises of the Year
2017 Top 10 Leading Global Enterprises of the Year
Serving half of the global population has been the original mission and the constant pursuit of UC. The product matrix of UC in the international market consists of five modules including UC Browser (mobile browser), UC News (content distribution platform), 9APPS (application and games distribution platform) and UC Union (mobile traffic trading platform), and UC Ads, the mobile marketing platform officially published in India and Indonesia in October this year. These modules bear the responsibilities of traffic entrance, content distribution, application publishing, and commercialization. When UC products go global and successfully hold a position in local markets, UC Ads, as a commercial product, attempts to figure out content marketing solutions for other companies that aim to develop in foreign markets.
About this, we have some feelings and experiences worth sharing. Product localization and team localization are surely of great importance in successful going global, besides which, cooperating with local partner also plays essential role during the process. So we strive to establish good cooperative relationship with local influential players at abroad.
In Indonesia, we developed in-depth partnership with Lazada, the largest E-commerce giant in the Southeast Asia, to build Indonesian-style “Double Eleven” when a lot of marketing campaigns are carried out in Ramadan; and in India, we cooperate with Colors TV Station that has the same influence with China’s Hunan Television and successfully build connection with several most popular national-level programs in India. By using UC, Indian users can interact with the TV programs and even decide the destiny of the figures in Reality Shows. It would be safe to say that UC products have helped to open up a new developing direction for traditional TV stations in India. In addition, we’ve collaborated with India’s best-known cricket league - IPL to enable tens of millions of Indian fans to have access to real-time matches and interaction with star players. Without doubt, cricket is one of the most successful fields that we run in India.
UC News is honored as 2017 Top Ten Influential New Media Platforms
2017 Top Ten Influential New Media Platforms
With over 100 million monthly active users in India and Indonesia, UC News commits to become the largest content distribution platforms in these two countries. UC News has now developed colorful information on more than 20 channels covering areas of entertainment, commerce, tourism, health, sports, fashion, technology and so on. Large We-media platform has established for thousands of participants in the industry to get to more users, thus helping to build personal brands and realize the value of personal creation. UC News has the largest number of users among all the news APP products in both India and Indonesia.
The Content Ecosystem of UC News features spiral escalation in aspects of intelligent distribution of hot contents and in-depth content cooperation with brand advertisers. On the premise of ensuring user experience, our commercial team work together with advertisers to explore new marketing methods and advertising contents and provide brands and application developers with intelligent content marketing solutions. Based on local We-media resources, we devote ourselves to providing marketing services with high compatibility and deep interaction and satisfying advertisers’ needs of improving brand awareness and other requests for market extension.
A Case to Share: One Plus 5 Gold
Targeted Indian market, OnePlus launches its OnePlus 5 in gold. The 3C Channel on UC News is reputed with its professional and comprehensive assessment and evaluation, thus becoming a gathering place of 3C lovers who make their remarks and comments here. Upon the launch of OnePlus 5 Gold version, UC gathers 20 popular We-media bloggers to start special evaluation column to discuss its appearance and performance, which attracts a large number of 3C fans to discuss, watch related videos, comment and participate in lucky draw activities.
Case of One Plus 5 Gold
The evaluation activities are prepared on UC News 3C channel in the early stage and then fully launched under the trigger of SNS. 20 bloggers invited are quite professional in whipping up the enthusiasm of participants. Thanks to consumers’ feedback and experts’ evaluation, OnePlus mobile phone has deeply impressed target users. Not only its development of brand awareness among young users, but the innovative color, good-looking appearance and dual cameras have also gained excellent public reputation among consumers. UC Ads is the mobile marketing platform that takes advantage of resources and user base of UC News, UC Browser and 9 apps and provides advertisers with customized intelligent content marketing solutions based on their specific needs.